RL 50 mixology box
CARBON FIBER LEATHER • BURL WOOD • LACQUERED MDF • PEWTER PLATE • CRYSTAL
To commemorate Ralph Lauren’s 50th anniversary, I was awarded the opportunity to design and develop a limited (100 units) edition box which brought in over 400k in sales.
Inspired by Mr. Lauren’s collection of rare Bugattis. The box combines a carbon-fiber front with a burl wood–and-leather interior and includes knurled bar tools for the ultimate cocktail-making kit.
This project required leading several overseas trips to ensure that all components, materials and finishes were developed as I designed. The final box contains product made in four countries.
        
        
      
    
    CMF stRATEGY
        
        
      
    
    FORM STRATEGY
        
        
      
    
    COLOR, FINISH + MATERIALS BREAKDOWN
Carbon Fiber
Burl Wood
Lacquer
Leather (flat + tufted)
Knurled metal
Stainless Steel
        
        
      
    
    
        
        
      
    
    ideation